I nurture a team culture of

Radical Candor, Transparency, & Empowerment

A Design leader with 15+ years of experience crafting and leading UX visions, strategies, and change management initiatives, driving both small and large organizations to deliver experiences loved by millions of users.

Throughout my career, I have collaborated with a diverse range of B2B and B2C tech companies spanning a wide array of industries and maturity levels. Armed with valuable insights into the transformative power of design, I embarked on a quest to effectively communicate with business leaders and demonstrate how a design-informed approach can significantly reshape decision-making and product development.

Leveraging an MBA, a Masters in Strategic Design, and over a decade of collaboration with world-class strategists and engineers, today I serve as Director of Product Design at OLX Europe, where I foster close partnerships with leadership peers in Product, Data, and Engineering and also mentor and empower a growing multicultural design team.

Approach and skillset

UX & Strategic Design

Engaging with customers to uncover unmet needs, opportunities for value creation, product innovation and growth.

  • UX Research
  • UX Strategy
  • Business model design
  • Value proposition design
  • Quali & quanti Data analysis

Business & Product

Translating insights into product visions that lead teams to fulfill customer’s needs and businesses' north-star metrics.

  • Stakeholder Management
  • Product Vision & Strategy
  • Lean testing & iteration
  • Innovation management
  • General Business management

Product Design

Leveraging user's insights and leading Designers in creating hypotheses, exploring solutions, and achieving goals.

  • Prototyping
  • UX & UI Explorations
  • NArrative & Storytelling
  • Design Systems
  • Workshop Design & faciliTation

People Management

Helping my teams tackle the right problems and create high impact while making sure every person finds joy & fulfillment at work.

  • TEAM management
  • Guidance & Mentorship
  • Capacity building
  • Radical Candor <3
  • Talent hiring

Compaines I've worked with

How I got here

2005 - 2010

Transitioning from Graphic Design to UX

I developed a keen interest in UX while still working as an Illustrator and Graphic Designer – which led me to transition to Interaction Design early in my career.

2010 - 2014

Deep diving into Business and Entrepreneurship

As I got more experienced with UX, I realized I could leverage design to create a more substantial impact on businesses. I enrolled in an MBA program and later opened a studio with two partners, mixing business strategy and UX design as a service. In 2013, after an "acqui-hiring" proposal, I joined this exciting company called eSapiens Ventures.

2014 - 2016

Life, Work & Grad School in NYC

One year later, I received a scholarship offer to course the Master's Program in Strategic Design at Parsons The New School in New York City. Despite the stressful routine of school, full-time work, and volunteer sessions at startup accelerators, I spent a fantastic couple of years in NYC.

2016 - Today

Business leadership and a new challenge in Europe

In 2016, I returned to Brazil to lead an Innovation Lab within eSapiens. After almost three years leading teams and launching new successful ventures, in 2019, OLX Group invited me to join its Lisbon tech hub as Product Design Manager. Now, almost a year at this role, I'm proud and excited about the impact my team is creating across this massive company.

Recent engagements

  • Guest | “Managing portfolios of consumer products”・PM3 Youtube live
  • Guest | "My journey in UX & Business Design"・CoDesigners Podcast
  • Speaker | “Blockchain use cases: hype or reality?”・Startup Summit
  • Speaker | "Driving Innovation with Blockchain"・CESUSC Florianópolis
  • Speaker | "Blockchain Use Cases"・ACATE Florianópolis

DROP A LINE

I'm open to hearing about consulting inquiries or providing mentorship worldwide

Brazilian currently based in Lisbon - Portugal